Open Source Adsense

It seems that currently Internet advertising is moving into a new phase, called content sensitive advertising. Google is the main contender in this field with its Adsense and Adwords.

In another unrelated area of the net, Open Source is growing very fast, and in the 3rd corner is Peer 2 Peer software (or shared computing).

What makes Adsense work so well is the amount of people that use it, and the Google name behind it makes it better.

Think what would happen if a lot of small websites were to offer services like Adsense... They would not work. But if they were to join in collaboration, developing open source Adsense like software, they could be a step better.

To really compete, the little players need to work together have the advertising network built over p2p so all the players work in collaboration. The network could be built on trust. So you trust your advertising partners, and they trust theirs etc. etc.

If any one wants to grab this idea and start running, I will gladly be a part of it (not that this is a requirement). The only reason that I am submitting this idea, is that without the power of open source, little me can not compete with the Google giant.

Written by Mary Nicole Hicks
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Advertising with humor

Many of the most memorable advertising campaigns around tend to be funny. Advertisers use this strategy to attract customers to their product. Audiences like to be entertained, but not pitched. People will pay more attention to a humorous commercial than a factual or serious one, opening themselves up to be influenced. The key to funny advertising is assuring the humour is appropriate to both product and customer. The balance between funny and obnoxious can often be delicate; and a marketer must be certain the positive effects outweigh the negative before an advertisement can be introduced.

The best products to sell using humour tend to be those that consumers have to think the least about. Products that are relatively inexpensive, and often consumable, can be represented without providing a lot of facts, and that's where there's room for humour. Candy, food, alcohol, tobacco and toys/entertainment related products have proven to benefit the most from humour in their campaigns. One of the most important things to keep in mind is relevance to the product. An example of an extremely successful humorous campaign is the series of "Yo Quiero Taco Bell" commercials. The star, a tiny talking Chihuahua who is passionate about his Taco Bell got people repeating the company's name across the country. The repetition of the company name and the actual content of the commercial reinforce the message in a relevant manner. Taco Bell saw a substantial rise in sales and their own mascot became a pop icon.

Another point to consider when using humor in advertising is that different things are funny to different people. A commercial that may leave one person gripping their sides from laughter may leave a bad taste in another's mouth. The target market must always be considered. What's funny in a client presentation may not be funny on an air plane, at a country club or in a hospital. An example of a recent humorous product introduction is Mike's Hard Lemonade. These commercials feature over exaggerated and comical violence with the underlining message that no one's day is hard enough to pass up a Mike's. It failed, ranking as one of the year's most hated campaigns by both men and woman according to 2002's Ad Track, a consumer survey. The series of commercials are aimed at 21-29 year old males and the repetition of comical violence (such as a construction worker being impaled on the job and a lumberjack cutting off his own foot) gets less and less funny every time it's viewed. Eventually the joke just wore out and the commercial became annoying and offensive.

Written by Mary Nicole Hicks
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Adsense tips and tricks

Many webmasters have made very successful websites by using Google's Adsense and for some, it is now their sole job. When you are running a large site, a small change in the way that the Adsense code is placed on your site can make a substantial difference in your income.

The best way to find out where to place your Adsense banner, what colour and what type of banner to use is to try different combinations. Though it does not harm if you start out with the methods that another webmaster find good.
Never click your own Adsense Banner

If you can see the Adsense banner, it will work. Do not test if it, as Google is quite against this.
Never explicitly encourage Adsense Banner clicking

Do not ask friends or family to click your ads. Google not only dislikes it, but it can sometimes confuse the intelligence used to select advertisements.
Ad placement

The best location for the ads are within the content, but still visible without scrolling down the page.
Color

Adsense banners perform better when the border and background are the same colour as your page.
Blend with navigation

As an alternative placement, Adsense ads do well if they are blended in and look like your normal site navigation.
Size

The large 336x280 rectangle banner or 160x600 wide skyscraper seems to perform best.
Drawing the eye

Placing images next to ads or above ads helps in attracting user attention.
Ad overload

It is often said that more is less, and the same goes for placing ads on websites. If a website has too many ads, the user just ignores them and they all perform poorly. If a website has a few well placed ads, they can get a better click through.
Search Box

If you are going to use the search box, place it on the top right corner of every page. This is where people expect it to be.
Focus on content

Don't forget why users are visiting your site. They are there for the content and only the content. Why spend a week improving your Adsense click through then you can spend a week improving your site content and number of clicks as a result.
Be different

If your site is similar to many other sites, users will be used to ignoring your Adsense banner.
Moderate to low priced keywords

Do not create a site that targets the highest paying keywords as they often have the worst click through rates. Find a niche topic and don't care if your ads are getting $0.03 or $0.50. It all comes down to getting more traffic and a better click through rate, not more per click.
Whitespace

Make sure that your site is not cluttered and there is sections of your site with clear space. This can be achieved just by having a wide margin between page items. With skill, whitespace can be used to guide the users eyes to the Adsense banners.
One topic per page

If you have only one topic per page, it will help Adsense find the best ads to show
Simple design

Keep the design of your site simple. It will give the user less design elements or eye candy to look at.
No moving / blinking page elements

All moving and blinking pages elements attract the users eye and stop the user from seeing the Adsense ad. No matter how small it is, if it moves it will attract the users eye.
Monitor your website statistics

Watch your website statistics to see what pages are attracting the users and what is not. Create more pages similar to your high traffic pages.
Experiment

Try many different styles and methods of placing your ads. Never settle on just one style until you are sure it is the best.
What to do next

Create more content. Content is the biggest key to create a site that earns good money with Adsense.

Written by Mary Nicole Hicks
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How to Make Money with YOUR Portal Site

There are multiple ways you can make money using your free portal site. Read through the below sections to learn different tricks and tops of making money using your portal site.

Money making idea # 1 - Show CPC or CPM ads on your portal site from multiple advertising agencies: This is very basic and must-have thing if you want to start making money with your portal site quickly and effectively. It is very important that you open an account with multiple ad providers like Google Adsense, Bidvertiser or Adbrite or any similar renowned ad provider and start showing their banner ads on your portal site. Depending on what template you have chosen, you will have an option of showing 2 or more ad formats on your portal. All basic ad formats are available. You just need to log in and add the banner codes from your member's area. Once the site admin has approved your banner codes, those banners will start showing on your portal site. All new portal sites are effectively advertised on the main page of this site. You are bound to make money. It is very difficult not to make money if the banners are running on your portal site as soon as possible. So if you have not done so, please add the banners before you read other tricks on this page.

Money making idea # 2 - Pick a niche area and promote using PPC or other advertising means - This is a very effective method of making money using your portal site. Let us take an example. Let us say that you pick "web hosting" as a niche area that you would like to concentrate on. Now you can checkout the web hosting category on your portal. It is already showing many listings with 20 shown at a time on each page. What you could do in this case is start promoting this page using any valid advertising method - something like - "TOP 20 HOSTING SITES" or "TOP HOSTING RESOURCES" or something similar. You need to be innovative here. Now let us see point-by-point what happens when you pick a niche and promote it in this fashion -
# First, when you say "TOP" anything, it instantly generates interest and you will find it effective way of promoting anything. If you look at it, these are actually top sites otherwise they would not end up on top 20 places in ClickBank marketplace. So you are not really misleading anyone. So the ethical angle is also covered.
# Secondly, once you bring people to your portal who are looking for "TOP" sites (in our example we said "TOP HOSTING SITES") they are going to study your portal site looking for the advertised "TOP" sites. Curious visitors like this are HOT COMMODITY - no doubt about that. These are the potential buyers - otherwise why would they click on your ad and come to see the "TOP" sites that you have to show them.
# Thirdly, once you have curious visitors they are not going to leave before they make you money either by clicking here and there or by buying from the ClickBank sellers or by peeking into your "Top income programs" link.
All-in-all, you are going to make some money at the end of it. Very effective and very widely used money making idea folks! Use it!

Money making idea # 3 - Sell portal sites on eBay - You can prepare portal sites and buy our domain name service and once the portal is ready, sell those domains on eBay. This will need a bit of an investment and is little bit risky but if you are good at selling stuff on eBay, you can take this route. There are multiple advantages of using this money-making idea. First is that when you setup a domain, you set it up with your own ads on it. When the portal is put up for sell on eBay, while the auction is running, many visitors will come and visit the portal. They will make you money while the auction is running. Once the portal is sold on eBay, you can transfer the domain to them and add their ads on the portal and hand it over to them. It really depends on how well you sell the portal sites on eBay. More the auction winning bid, more is your profit. Not to mention that while the auction is running the visitors generated from eBay are going to make you money in multiple ways while the auction is live. There is no end to how much creative you can be in this. Just be careful and avoid violating any of the policies but as long as you are within eBay policies and policies of the services you are utilizing, you have only sky as the limit to the money you can earn.

Money making idea # 4 - Add the referral links and top income program referral codes - Your portal is not 100% effective until you complete the setup by entering all the referral codes for all the advertised programs. You will earn passive income only when you have your referral codes showing on your portal. Every day you go without your own referral links on your portal, you potentially loose quite a lot of money. Remember that it is your portal site, make sure you have everything in place that will make you money - not your sponsor. Everytime you don't have a referral link, your sponsor's link is being shown in that place making your sponsor money. You are loosing that money every day you delay.
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What is Widget ?

In computer software, a widget engine is a software service available to users for running and displaying desktop widgets on the desktop.

The term widget engine is not to be confused with that of a widget toolkit. Toolkits are destined to GUI programmers, who combine several widgets to form a single application. A widget in a toolkit provide a single, low level interaction, and is prepared to communicate with other widgets in the toolkit. On the other hand, widget engines are intended for end users and each desktop widget is a stand-alone, task-oriented application which can be composed of several related interactions on its own.

The desktop widget model is attractive because of ease of development. Most of these widgets can be created with a few images and about 10 to several hundred lines of XML/JavaScript/VBScript source code. A single host software system, such as a web browser, runs all the loaded widgets. This allows several desktop widgets to be built sharing resources and code.

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What is Facebook Ads?

A Facebook ad is the single best way to start a conversation between you and your ideal customers. The ad is 100% branded by the advertiser and does not include any social actions.
Reach people who care
Target the people with specific key words in their profiles — from broad demographics like age, gender or location to more in-depth topics like interests, groups or alma mater.
Integrate content
Get noticed not skipped. Ads are displayed in the left hand Ad Space — visible to users as they browse Facebook to connect with their friends.
Flexible pricing
Buy clicks (CPC) or impressions (CPM), whatever works for you. Read More..

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How AdSense Works

• The webmaster inserts the AdSense JavaScript code into a webpage.
• Each time this page is visited, the JavaScript code creates an IFrame with a src attribute set to the page's URL.
• For contextual advertisements, Google's servers use a cache of the page to determine a set of high-value keywords. If keywords have been cached already, advertisements are served for those keywords based on the AdWords bidding system. (More details are described in the AdSense patent.)
• For site-targeted advertisements, the advertiser chooses the page(s) on which to display advertisements, and pays based on cost per mille (CPM), or the price advertisers choose to pay for every thousand advertisements displayed.[9] [10]
• For referrals, Google adds money to the advertiser's account when visitors either download the referred software or subscribe to the referred service.[11] The referral program will be retired in August 2008.[12]
• Search advertisements are added to the list of results after the visitor performs a search.
• Because the JavaScript is sent to the Web browser when the page is requested, it is possible for other website owners to copy the JavaScript code into their own webpages. To protect against this type of fraud, AdSense customers can specify the pages on which advertisements should be shown. AdSense then ignores clicks from pages other than those specified.

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Kinds of Adsense

AdSense for Feeds
n May 2005, Google announced a limited-participation beta version of AdSense for Feeds, a version of AdSense that runs on RSS and Atom feeds that have more than 100 active subscribers. According to the Official Google Blog, "advertisers have their ads placed in the most appropriate feed articles; publishers are paid for their original content; readers see relevant advertising—and in the long run, more quality feeds to choose from."[6]

AdSense for Feeds works by inserting images into a feed. When the image is displayed by a RSS reader or Web browser, Google writes the advertising content into the image that it returns. The advertisement content is chosen based on the content of the feed surrounding the image. When the user clicks the image, he or she is redirected to the advertiser's website in the same way as regular AdSense advertisements.

AdSense for Feeds has remained in its beta state until August 15, 2008, when it became available to all AdSense users.

AdSense for search
A companion to the regular AdSense program, AdSense for search, allows website owners to place Google search boxes on their websites. When a user searches the Internet or the website with the search box, Google shares any advertising revenue it makes from those searches with the website owner. However the publisher is paid only if the advertisements on the page are clicked: AdSense does not pay publishers for mere searches.

AdSense for mobile content
AdSense for mobile content allows publishers to generate earnings from their mobile websites using targeted Google advertisements. Just like AdSense for content, Google matches advertisements to the content of a website — in this case, a mobile website. Read More..

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History of Adsense

The underlying technology behind AdSense was derived originally from WordNet, Simpli (a company started by the founder of Wordnet, George A. Miller), and a number of professors and graduate students from Brown University, including James A. Anderson, Jeff Stibel, and Steve Reiss.[1] A variation of this technology utilizing WordNet was developed by Oingo, a small search engine company based in Santa Monica founded in 1998 by Gilad Elbaz and Adam Weissman.[2][3] Oingo changed its name to Applied Semantics in 2001,[4] which was later acquired by Google in April 2003 for US$102 million.[5] Read More..

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More Overview About Adsense

Google uses its Internet search technology to serve advertisements based on website content, the user's geographical location, and other factors. Those wanting to advertise with Google's targeted advertisement system may enroll through AdWords. AdSense has become a popular method of placing advertising on a website because the advertisements are less intrusive than most banners, and the content of the advertisements is often relevant to the website.

Currently, AdSense uses JavaScript code to incorporate the advertisements into a participating website. If the advertisements are included on a website that has not yet been crawled by the Mediabot, AdSense will temporarily display advertisements for charitable causes, also known as public service announcements (PSAs). (The Mediabot is different from the Googlebot, which maintains Google's search index.)

Many websites use AdSense to monetize their content. AdSense has been particularly important for delivering advertising revenue to small websites that do not have the resources for developing advertising sales programs and salespeople. To fill a website with advertisements that are relevant to the topics discussed, webmasters implement a brief script on the websites' pages. Websites that are content-rich have been very successful with this advertising program, as noted in a number of publisher case studies on the AdSense website.

Some webmasters invest significant effort into maximizing their own AdSense income. They do this in three ways:[citation needed]

1. They use a wide range of traffic-generating techniques, including but not limited to online advertising.
2. They build valuable content on their websites that attracts AdSense advertisements, which pay out the most when they are clicked.
3. They use text content on their websites that encourages visitors to click on advertisements. Note that Google prohibits webmasters from using phrases like "Click on my AdSense ads" to increase click rates. The phrases accepted are "Sponsored Links" and "Advertisements".

The source of all AdSense income is the AdWords program, which in turn has a complex pricing model based on a Vickrey second price auction. AdSense commands an advertiser to submit a sealed bid (i.e., a bid not observable by competitors). Additionally, for any given click received, advertisers only pay one bid increment above the second-highest bid. Read More..

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What is AdSense?

AdSense is an advertisement application run by Google. Website owners can enroll in this program to enable text, image, and more recently, video advertisements on their websites. These advertisements are administered by Google and generate revenue on either a per-click or per-impression basis. Google is also currently beta-testing a cost-per-action based service. Read More..

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