Showing posts with label Search Engine. Show all posts
Showing posts with label Search Engine. Show all posts

Friday, December 12, 2008

Search engine optimization (SEO)

Search engine optimization (SEO) has started turning submission to directories and articles to its advantage. You could have an excellent website, and you may have the latest e-commerce technology and the best graphic design work. Now comes the tricky part: choosing an SEO firm. There's a long list of SEO firms claiming that they can do submission to directories, link building and article submission, but does a chocolate website really need to build links to an oil merchant directory?

Google has implemented LSI and has already started shunting out link farms, and pointless paid links. For any SEO firm or webmaster, the most worthwhile ways forward are articles and other web contents. Not only does our article submission service ensure that all incoming links to your site are 'relevant,' we also ensure that your precious time and resources are not wasted on futile link building.

Our submission services ensure that each manual directory, we submit to is relevant to your site; each directory is chosen based on pedigree and reliability. Any major search engine that actually catalogues and indexes a directory has to meet certain criteria. Our service ensures that each directory, we submit to has been thoroughly researched and not blacklisted by any search engine. Better still,- we offer only one-way linking services so no reciprocal links are required.
Key Features:

  • We manually submit to all directories. Our 68 staff members are well trained and they follow all submission guidelines.
  • The links that you get are one-way permanent links for your website; no reciprocal links are required.
  • We constantly, review, verify and update all the links in our 8000+ directories.
  • We provide excellent customer service; all queries will be answered within 24 hours.
  • We give full report on submissions. Click to see a sample report.
  • We submit your site to directories with high PR rank. To view a full list of these directories, Click Here.
  • Each submission to directory will cost you 8 cents; our directory submits are among the most competitively priced on the Internet. For just USD 60 you can get your site submitted to nearly 750 directories.
  • We allow our users to give 10 unique titles and 10 unique descriptions to avoid duplication of content.
Check SubmitEdge's Ranking in Google :
Click here to see the complete list of SubmitEdge Rankings at Google Read More..

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How Web Search Engines Work

A search engine operates, in the following order

  1. Web crawling
  2. Indexing
  3. Searching
Web search engines work by storing information about many web pages, which they retrieve from the WWW itself. These pages are retrieved by a Web crawler (sometimes also known as a spider) — an automated Web browser which follows every link it sees. Exclusions can be made by the use of robots.txt. The contents of each page are then analyzed to determine how it should be indexed (for example, words are extracted from the titles, headings, or special fields called meta tags). Data about web pages are stored in an index database for use in later queries. Some search engines, such as Google, store all or part of the source page (referred to as a cache) as well as information about the web pages, whereas others, such as AltaVista, store every word of every page they find. This cached page always holds the actual search text since it is the one that was actually indexed, so it can be very useful when the content of the current page has been updated and the search terms are no longer in it. This problem might be considered to be a mild form of linkrot, and Google's handling of it increases usability by satisfying user expectations that the search terms will be on the returned webpage. This satisfies the principle of least astonishment since the user normally expects the search terms to be on the returned pages. Increased search relevance makes these cached pages very useful, even beyond the fact that they may contain data that may no longer be available elsewhere.

When a user enters a query into a search engine (typically by using key words), the engine examines its index and provides a listing of best-matching web pages according to its criteria, usually with a short summary containing the document's title and sometimes parts of the text. Most search engines support the use of the boolean operators AND, OR and NOT to further specify the search query. Some search engines provide an advanced feature called proximity search which allows users to define the distance between keywords.

The usefulness of a search engine depends on the relevance of the result set it gives back. While there may be millions of webpages that include a particular word or phrase, some pages may be more relevant, popular, or authoritative than others. Most search engines employ methods to rank the results to provide the "best" results first. How a search engine decides which pages are the best matches, and what order the results should be shown in, varies widely from one engine to another. The methods also change over time as Internet usage changes and new techniques evolve.

Most Web search engines are commercial ventures supported by advertising revenue and, as a result, some employ the practice of allowing advertisers to pay money to have their listings ranked higher in search results. Those search engines which do not accept money for their search engine results make money by running search related ads alongside the regular search engine results. The search engines make money every time someone clicks on one of these ads.

Revenue in the web search portals industry is projected to grow in 2008 by 13.4 percent, with broadband connections expected to rise by 15.1 percent. Between 2008 and 2012, industry revenue is projected to rise by 56 percent as Internet penetration still has some way to go to reach full saturation in American households. Furthermore, broadband services are projected to account for an ever increasing share of domestic Internet users, rising to 118.7 million by 2012, with an increasing share accounted for by fiber-optic and high speed cable lines. Read More..

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History of Search Engine

Before there were search engines there was a complete list of all webservers. The list was edited by Tim Berners-Lee and hosted on the CERN webserver. One historical snapshot from 1992 remains.As more and more webservers went online the central list could not keep up. On the NCSA Site new servers were announced under the title "What's New!" but no complete listing existed any more.

The very first tool used for searching on the (pre-web) Internet was Archie.The name stands for "archive" without the "v." It was created in 1990 by Alan Emtage, a student at McGill University in Montreal. The program downloaded the directory listings of all the files located on public anonymous FTP (File Transfer Protocol) sites, creating a searchable database of file names; however, Archie did not index the contents of these sites.

The rise of Gopher (created in 1991 by Mark McCahill at the University of Minnesota) led to two new search programs, Veronica and Jughead. Like Archie, they searched the file names and titles stored in Gopher index systems. Veronica (Very Easy Rodent-Oriented Net-wide Index to Computerized Archives) provided a keyword search of most Gopher menu titles in the entire Gopher listings. Jughead (Jonzy's Universal Gopher Hierarchy Excavation And Display) was a tool for obtaining menu information from specific Gopher servers. While the name of the search engine "Archie" was not a reference to the Archie comic book series, "Veronica" and "Jughead" are characters in the series, thus referencing their predecessor.

The first Web search engine was Wanlex, a now-defunct index collected by the World Wide Web Wanderer, a web crawler developed by Matthew Gray at MIT in 1993. Another very early search engine, Aliweb, also appeared in 1993. JumpStation (released in early 1994) used a crawler to find web pages for searching, but search was limited to the title of web pages only. One of the first "full text" crawler-based search engines was WebCrawler, which came out in 1994. Unlike its predecessors, it let users search for any word in any webpage, which became the standard for all major search engines since. It was also the first one to be widely known by the public. Also in 1994 Lycos (which started at Carnegie Mellon University) was launched, and became a major commercial endeavor.

Soon after, many search engines appeared and vied for popularity. These included Magellan, Excite, Infoseek, Inktomi, Northern Light, and AltaVista. Yahoo! was among the most popular ways for people to find web pages of interest, but its search function operated on its web directory, rather than full-text copies of web pages. Information seekers could also browse the directory instead of doing a keyword-based search.

In 1996, Netscape was looking to give a single search engine an exclusive deal to be their featured search engine. There was so much interest that instead a deal was struck with Netscape by 5 of the major search engines, where for $5Million per year each search engine would be in a rotation on the Netscape search engine page. These five engines were: Yahoo!, Magellan, Lycos, Infoseek and Excite.

Search engines were also known as some of the brightest stars in the Internet investing frenzy that occurred in the late 1990s.[4] Several companies entered the market spectacularly, receiving record gains during their initial public offerings. Some have taken down their public search engine, and are marketing enterprise-only editions, such as Northern Light. Many search engine companies were caught up in the dot-com bubble, a speculation-driven market boom that peaked in 1999 and ended in 2001.

Around 2000, the Google search engine rose to prominence.[citation needed] The company achieved better results for many searches with an innovation called PageRank. This iterative algorithm ranks web pages based on the number and PageRank of other web sites and pages that link there, on the premise that good or desirable pages are linked to more than others. Google also maintained a minimalist interface to its search engine. In contrast, many of its competitors embedded a search engine in a web portal.

By 2000, Yahoo was providing search services based on Inktomi's search engine. Yahoo! acquired Inktomi in 2002, and Overture (which owned AlltheWeb and AltaVista) in 2003. Yahoo! switched to Google's search engine until 2004, when it launched its own search engine based on the combined technologies of its acquisitions.

Microsoft first launched MSN Search (since re-branded Live Search) in the fall of 1998 using search results from Inktomi. In early 1999 the site began to display listings from Looksmart blended with results from Inktomi except for a short time in 1999 when results from AltaVista were used instead. In 2004, Microsoft began a transition to its own search technology, powered by its own web crawler (called msnbot).

As of late 2007, Google was by far the most popular Web search engine worldwide.[5] [6] A number of country-specific search engine companies have become prominent; for example Baidu is the most popular search engine in the People's Republic of China and guruji.com in India. Read More..

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What is Web Search Engine

A Web search engine is a tool designed to search for information on the World Wide Web. Information may consist of web pages, images, information and other types of files. Some search engines also mine data available in newsbooks, databases, or open directories. Unlike Web directories, which are maintained by human editors, search engines operate algorithmically or are a mixture of algorithmic and human input. Read More..

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